Measurement without surveillance.

OMLE uses first-party analytics to understand whether its resources are useful. We measure site traffic, newsletter engagement, signups, contact submissions, and the source of visits.

What we collect

We assign a random anonymous visitor ID and session ID. We record pages viewed, newsletter views and downloads, calls to action, external-link clicks, newsletter signups, contact submissions, referring sites, and UTM campaign parameters. Email addresses and contact-form details are stored only when you submit them.

What we do not collect

We do not store raw IP addresses, create browser fingerprints, use third-party advertising trackers, or sell personal information.

How the data is used

Raw events support troubleshooting and detailed analysis. The dashboard primarily uses daily aggregates. The Academic Engagement Index combines repeat visits, resource interactions, downloads, and signup behavior; each component remains visible and interpretable.

Contact

Questions about this policy may be sent to patrick@ml-edu.org.